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What should I think about before designing an iPhone app?
Before designing your iPhone app it may pay to ask yourself the following questions:
1) What are our goals for developing an app?
2) Are we focussing on an app for the iPhone or iPad?
3) What features must we include in the first version?
4) How can we best leverage our existing content and technology?
5) What problem could an iPhone or iPad app solve for our target audience?
6) Which apps today compete with our idea and what is our plan to differentiate?
Keep in mind that apps that have their own marketing and product development strategy have an excellent chance of long term success. Make plans to support your apps through continued improvements and new features to maintain your competitive edge.
Think about all your marketing efforts and customer touch points, and develop a plan to promote your app across each one.
Just as websites did, every so often a new marketing tool changes the way we do business.
Where can mobile apps take your business?
